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From Our Blog

woman in black designer bathing suit

What Makes Designer Bathing Suits Top Wardrobe Items

Heading out to the beach or attending a pool party just isn’t the same with the option for designer bathing suits.

These materials are ideal wardrobe items for the summer season, offering fabrics that illustrate the best in fashion trends and modern culture.

We will take note of the key selling points of these product lines and identify why they should be part of any clothing collection.

 

Eye-Catching Aesthetics

Let’s be honest, if practical swimming use was the only requirement then designer bathing suits would not be an option for shoppers. These luxurious items speak volumes about our tastes, our personality and what we want to showcase for a hot summer setting. Domestic and international designers will put their own spin on these fabrics as they reflect cultural interpretations and edgy fashion trends that gain traction online. Everyone can be satisfied in this market, opting for dark cool tones to vibrant colour schemes that stand out from the crowd.

 

Perfect User Comfort

The good news is that we are long past the time where fabulous summer attire comes at a compromise for comfort. Consumers rightfully expect more and suppliers of designer bathing suits to understand that they need to sell fabrics that are light, breathable, adjustable and easy to dry when leaving the pool or beach. This will be on show with outlets that utilise lycra, nylon and polyester materials, venturing beyond the limits of basic cotton. It is a major selling point for those that will be making the transition from wet to dry conditions and back again.

 

Adapting to Trends While Offering Retro Fits

woman in a red polka dots designer bathing suit

Designer bathing suits remain on the cutting edge of summer fashion trends, but that does not have to come at the expense of retro lines that showcase beloved classics. From the tank-top materials and one-piece items inspired by the Baywatch craze of the 1990s to the explosion of the versatile tankini into the 2000s, these products will always be great wardrobe items because they span the old to the new. Before long the product line of 2020 will have to be placed into the retro category, but they never have to be lost to the wardrobe collection.

 

Maximum Exposure to Maximum Coverage

Body confidence is a subject that deserves further discussion, but for the benefit of shopping for designer bathing suits, there are brands that cater to all corners of the market. From the minimal bikini lines and sexy thong alternatives to the sleek one-piece and triangle top swimwear outfits, consumers have the chance to opt for maximum exposure, maximum coverage or something in between the two.

 

Easy Shopping Access

Designer bathing suits would be one of the first industries to get on board with social media shopping expansion, providing consumers with the chance to add to their online cart through a number of key platforms. This would include Facebook, Pinterest and Instagram where brands have built their own niche while promoting their new lines straight to the feeds of users all across the globe. With more customers happy to make their purchases over the web, digital stores have had to match that demand and offer a user-friendly service for those taking a glance to others identifying an exact material fit.

 

Great Matches for Summer Accessories

These bathing suits take on another dimension when they are complemented by casual hats, glasses, necklaces, and sandal wear. Packaging these goods with fabulous summer accessories really do complete the whole picture for customers that want to look perfect for those Instagram snaps while feeling 100% comfortable outdoors. That adaptability and ability to combine different items really does elevate designer bathing suits for essential summer wardrobe acquisitions.