If you have decided to start your own design magazine, then you must have some idea or plan as to what topics you wish to address and explore. From a content perspective, you want to focus on issues that are relevant, fun, easy to understand and relatable for your audience. Note the keyword here is “audience” – as a content manager and editor, you need to know everything there is to know about your audience. What are their preferences? What are their hobbies? Are they married or single? Are they religious or secular?
These socio-economic characteristics will have a significant impact on what type of content your audience looks for, which is why you need to be mindful of these considerations during the content creation process. You don’t necessarily have to cover all of these topics, especially if you intend to focus on a niche subject with a greater level of detail. Whichever approach you take, here are our top 5 common topics that are relevant to every design magazine.
Artistic photography is a trendy topic for students, adults and people with strong artistic passions. Your design magazine could be an excellent platform for young photographers or established veterans to show off their photography. From a visual standpoint, focusing on photography is a seamless way to enhance the visual aesthetic of your content and increase your monthly subscriber base. You can always print interviews with various photographers as a way of piquing the interest of young photographers looking to pursue a career in this field!
You’d be surprised to know how many people are genuinely interested in modern quilting! While it has a small, niche following, quilting groups are especially ardent in terms of their commitment to the industry and overall appreciation of contemporary and modern quilt patterns. Your average quilt design magazine will usually consist of different patterns intended to spark your creative juices or interviews with international quilters.
For those with a strong passion for outdoor and indoor spaces, architecture is a massive drawcard when it comes to starting a new design magazine. Some of the most well-known productions include Metropolis, DETAIL, Icon, Architect’s Journal and Arts & Architecture. Each publication often has its own unique style and approach to the world of architecture, with some focusing on the technical side and others concentrate on the creative aspect. Either way, these publications generally include tabloids and feature articles recounting how specific monuments were envisioned and built. For those who love architectural history, this is a design magazine topic that you will undoubtedly love!
There is a specific element engrained in the film medium that cannot be matched by static art. Indeed, short films are wildly popular in the artistic world, and you won’t struggle that hard if you’re looking for a new film design magazine to subscribe to and follow. In fact, many acclaimed feature film directors and producers initially started in the short film industry, including George Lucas, Christopher Nolan, Martin Scorsese and Tim Burton.
Last but not least – fashion. Indeed, the world of fashion remains one of the most coveted and popular design magazine topics in contemporary society. It’s also one of the most competitive industries to work in, as evidenced by the sheer number of publications. Whether it be Vogue, GQ, Elle, Cosmopolitan or Vanity Fair, these publications all have a robust and committed base of readers, who love to keep up with all the latest fashion news and gossip. So, if you’re thinking of starting a fashion-focused outlet, be aware that you’ll be coming up against some rather steep competition.